Creative research & interpretation for your decisions
Hospital needs new advertising tag line as part of rebranding efforts
A suburban hospital faced competition from urban-centered hospitals that located new satellite facilities near-by. The hospital and its advertising agency needed a new tagline to help rebrand the hospital with a focus on its positive characteristics. The ad agency wanted to test three potential tagline concepts to determine response from past hospital users and from non-users.
AIRvan Consulting developed a quick-turnaround, cost-effective telephone survey to provide feedback on the current positioning of the hospital's brand and on the potential appropriateness of each of the three tagline concepts. The survey results provided a clear direction for the ad agency and the hospital to use in rebranding.
Healthcare insurance provider conducts pre-and post ad campaign awareness research Like most organizations today, this insurance provider needs information on the effectiveness of ad campaigns in reaching target audiences and delivering the intended message. AIRvan Consulting developed pre-and post-campaign ad awareness measures using telephone surveys among the target audiences.