Creative research & interpretation for your decisions
Big box retailer seeks information on support and opposition for a new store location
A big box retailer wanted to open a new store at a specific suburban location and wanted information about potential opposition and support from near-by residents.
AIRvan Consulting developed a telephone survey methodology to select a sample that would accurately represent the population. Results from this survey were presented to government officials, the press and the public as part of the retailer's evidence for public support.
Major international electronics manufacturer needs feedback on TV design for new model for the next year AIRvan Consulting implemented in-person product testing to obtain feedback on various design attributes for a new TV model. Research findings provided feedback about the brand and its competitors and were used to guide production decisions. This research was conducted within a very short timeframe to meet production deadlines.