Creative research & interpretation for your decisions
How Research Can Help
Ad and communication message development Research techniques such as focus groups, web-based surveys or telephone surveys can provide feedback from target audiences about taglines, ad copy, key public relations concepts or marketing messages.
Branding, image and positioning Research techniques such as focus groups, web-based surveys or telephone surveys can provide feedback about how your brand is positioned in comparison to competitors. Research can also provide solid data about attributes associated with your brand and the image of your organization among key audiences.
Customer, member or donor satisfaction and loyalty We adapt standard satisfaction and loyalty research techniques to each client's specific needs. Opinion research can be combined with business or organization data such as purchase habits or donation amounts to provide accurate profiles of customer, member or donor segments. Research can be used to identify characteristics which improve satisfaction and loyalty.
Employee satisfaction and loyalty We adapt standard satisfaction and loyalty research techniques for each employer's needs. Employee satisfaction and loyalty impacts customer satisfaction and loyalty and affects the profitability of an organization. Research can be used to identify characteristics which improve satisfaction and loyalty.
Lost customer, member or donor analysisFrequently, individuals who have "left" a business or organization provide useful data about what needs to be improved.
Product or concept testingBefore a company or organization invests heavily in a new product or concept, it is important to gain feedback from intended users.
Segmentation Customers are not the same. Some are more loyal, demanding or profitable than others. Sometimes, an organization needs to "fire" some customers. Research can combine opinion data with marketing data such as sales history to produce useful groupings of customers. Research can include identifiable attributes that will allow organizations to tailor messages or sales approaches that would be most effective with each group.