Creative research & interpretation for your decisions
Marketing Research Methods
Online (Internet) surveyscan be quick and cost-effective. They can be conducted among customers, employees, members, or donors. We can help you establish a survey panel for your business or organization.
In-depth interviewscan be conducted by telephone or in person and explore issues in-depth. This is especially useful in competitive situations, or with sensitive or complex issues.
Focus groupscan be conducted in person, by telephone or online. They are useful when we need respondents to interact with each other about the topic.
Telephone surveysmay be combined with web-based data collection to allow wider respondent participation.
In-person intercept interviewsare useful in obtaining feedback at specific locations or events.
Ethnographic researchallows us to observe respondents in real time in a typical setting.
Combined methodologyis frequently used to reach a wider target audience.
Secondary researchis useful to establish best practices, explore the competitive environment or establish a baseline.